Merck Digital Factory Engagement Lead in Austin, Texas
Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
The Digital Factory Engagement Lead is responsible for defining and delivering innovative omni-channel campaigns with focus on improving customer experience. This role will coordinate closely with the agile in-market teams and the Consumer IT platform leads.
The selected candidate:
Leads an agile team of subject matter experts able to deliver end-to-end cross-channel customer journeys and innovative digital marketing programs in the US, Latin America, and Canada.
Deeply understands the business priorities and the customer engagement strategies in the healthcare industry
Is able to recommend the best fit for purpose solutions
Solves business and technology challenges related to improving customer experience
Helps with the change management process during the digital transformation and technology adoption by the business users
Builds trust among cross-functional teams and engages with the market and IT leaders to prioritize digital acceleration projects
Position in a world leading global company
Professional growth based on performance
Innovative working environment
Wide range of benefits
Education Minimum Requirement:
- Bachelor’s Degree in Computer Science, Information Technology, or Related field
Required Experience and Skills:
Ability to execute complex marketing programs in matrix structures
Deep understanding of digital marketing channels and technologies to implement omni-channel orchestrated campaigns
Deep knowledge of the Salesforce Marketing Cloud, Veeva CRM, Online advertising, digital analytics and email marketing
Experience with the customer journey mapping, cross-channel campaign journeys building and tracking
Digital marketing, Customer Engagement and Customer Experience best practice
Excellent presentation, analytics and communication skills are required to communicate/persuade cross-functional stakeholders towards specific actions and initiatives
Ability to build strong cross-functional partnerships
Experience in managing teams
Highly organized, motivated, and results driven with the ability to rearrange priorities and take responsibility in a multi-tasking environment
Experience working in multiple geographies
Knowledge and experience working with Agile principles and Agile frameworks and techniques (such as Scrum, Kanban)
At least 7 years’ experience working within digital marketing field
Preferred Experience and Skills:
Hands on experience with marketing automation platforms, preferably Salesforce Marketing Cloud
Previous experience of leading and implementing complex projects in a multi-cultural environments
Salesforce Marketing Cloud Consultant certificate preferable
Experience of Pharmaceutical or Healthcare industry
Experience of delivery analytics to mobile platforms (Smartphone, Tablet)
Knowledge and experience with as many of the following toolsets and technologies across all areas in Commercial platforms - Veeva, Oracle, Informatica PC, Informatica MDM, Amazon WS, AutoSys, Unix
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life.
If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to firstname.lastname@example.org .
Search Firm Representatives Please Read Carefully:
Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.
Visa sponsorship is not available for this position.
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Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.
Job Service Delivery/Management
Title: Digital Factory Engagement Lead
Primary Location: NA-US-TX-Austin
Requisition ID: SER001600