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Merck Associate Director, Marketing, Parasiticides in Madison, New Jersey

Job Description

New hires based in the US & Puerto Rico will be required to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

This role is responsible for the short- and long-term commercial growth of the Parasiticides brands in the United States reporting to the Director Marketing Parasiticides within our Companion Animal Business Unit.

The Associate Director will have primary responsibility to grow brand recommendation and loyalty for a portfolio of >$500M in the US. He/she will lead the development and implementation of the veterinary channel marketing strategies and execution for Bravecto and Sentinel Brands as well as new products in the pipeline. This role will be responsible for developing new brand campaigns for veterinarians and staff members, promotions and will be responsible for supply chain for our parasiticide brands. This role will work closely with the consumer marketing colleages to ensure close alignment and seamless delivery of annual plans. He/she will also work closely with sales leadership to ensure priorities are aligned and execution of programs are maximized. The ideal candidate has experience in strategic marketing in pharma or consumer products, agency management, people management and cross-functional partnerships in a matrixed organization.

Key responsibilities may include, but are not limited to:

  • Gains an understanding of the parasiticide market, current and future competitors to develop the strongest short, medium, and long-term strategy. Manages the development and delivery of the brand's annual trade marketing plan

  • Assesses market research needs for current brands and new product launches

  • Works with data analytics team to assess monthly performance and develop any tactics needed to address performance issues

  • Works closely with Finance to oversee management of monthly expenses and samples to ensure company goals and targets are met.

  • Leads the Field Brand Team made up of select sales representatives and veterinarians to keep a pulse on veterinary channel activities, what is working well and areas for improvement

  • Leads annual marketing mix analysis for brand planning

  • Work collaboratively with legal, regulatory, and scientific partners on development and approval of marketing assets

  • Collaborates with Global Marketing to ensure global strategies are aligned with local market needs and support the US short, medium and long-term strategies for the brands

  • Contributes as a key participant in product launch teams focused on commercial launch excellence

Education:

  • Bachelor’s degree required

  • MBA degree preferred

Required Experience and Skills:

  • At least 8 years relevant marketing experience in pharma or consumer goods. Animal health experience preferable

  • 5 years experience managing agencies and a significant A&P budget

  • Marketing in pharma or consumer goods

  • Experience managing people and working effectively in a matrix environment

  • Knowledge of market research

  • Strong financial acumen and analysis

  • Excellent communication skills [verbal, written, presentation and listening skills], interpersonal skills, self-awareness and project management skills.

Our Animal Health division is a trusted global leader in veterinary medicine, dedicated to the health and well-being of animals. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society and our planet. We offer one of our industry’s most innovative portfolio of products, services and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

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Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Telecommuting

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1

Requisition ID: R157933

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